Entropy Bar on Leicester’s Hinckley Road was a favourite watering hole of ours from its opening in 2000. A proactive chat with the owners, Tom and Cassie, resulted in an exciting branding update, introducing a brand colour palette, new menu holders, posters, flyers, external signs and more. When the success of the bar led to the unveiling of a second venue, Entropy restaurant in the city centre, more ongoing marketing and website work followed, with the added bonus of fantastic events and many delicious meals.