Housecosy is an online retailer selling contemporary furniture and homeware. We were approached to give this start-up an identity that positioned it as an approachable, design-led brand within the market.

A stylised ‘h’ and ‘c’ form the smiling house symbol, to create a welcoming impression in tandem with the cosily tight wordmark. The calm and neutral colour palette, featuring cosy warm greys, allows the products to be the heroes, while retaining a stylish manner.

Key to the successful end result was developing the tone of voice for housecosy - confident, upbeat, informal and engaging.