Creating an identity for a new destination bar
Brand identity
Creative direction
Stationery
3D visualisation
Social media assets
Working side-by-side with the client from the offset, Sophy. was given a persona to make it more than just a venue, building a human relationship between the brand and the customer.
Projecting the right image for Sophy. on social media was essential for the business; we developed a style of imagery and content for Instagram that continually appeals to the target market to maintain interest and build more followers.
Design for a mobile generation. The brief was to ‘do something cool with type’. So we did.
