Offering the largest number of acrylic paint products in the world, Liquitex needed to update their identity to simplify their design language, create a consistent look across all touchpoints, and engage new audiences.
We undertook a full rebrand, giving them a clean, modern aesthetic, repositioning the company as a technical tour de force in its field. Photography of beautiful paint textures set against pure white backgrounds showcases the richness and vibrancy of the acrylic paint, letting the product simply sell itself.